That's right folks... Chris Brown and Ne-Yo will be working for the same team and on the same project... well, not really. Wrigley's plans on putting a new spin to their gum jingles. They're going to incorporate an urban feel by having Chris Brown remix the Doublemint gum, and Ne-Yo will put his touch on Big Red. Wrigley's will host a concert in New York tomorrow (July 29) to unveil the new jingles. Radio station Hot 97 is expected to give away tickets for the show as part of the promotion. An advertising campaign from New York's Translation Advertising, part of the IPG network, will launch shortly thereafter.
If you've seen Chris's video for his song "Forever", then you would have caught a glimpse or a hint into what was going on. At the beginning of the video, Chris eats a piece of Doublemint gum, and begins the chorus "double your pleasure, double your fun," which has long been the theme for Doublemint.
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