8/20/2008

Janet Jackson Launches Lingirie

Janet Jackson can now add the title of "designer" to her list of qualifications. On Friday, Janet Jackson announced her partnership with Australian fashion designer Bruno Schiavi.

On the eve of her world tour in support of her recent “Discipline” album, Jackson has added designer to her impressive list of talents with the launch of Pleasure Principle. The line will be Jackson and Schiavi’s first domestic lingerie collection with plans to have product in stores as early as November 2008 across America, with Australia, Japan and Europe to follow.

“The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white,” Jackson reveals. ”It makes you feel incredible and offers variety as diverse as the women who will wear it.” Jackson’s 1987 hit song, (and one of my favs I might add) “Pleasure Principle,” was the inspiration for the brand name. Described by the industry as an independent woman’s anthem about love – Pleasure Principle seems a fitting link from Janet’s musical emancipation 21 years ago to her expansion into a fashion designer for modern women.

“Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative,” Schiavi said. The first collection of Pleasure Principle offers 14 designs across a combination of bra styles from balconettes, demi cups to full coverage. Sizes will range from 32A to 44G. But I wonder how much they'll cost?

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