If you've been following this years presidential campaign like more than half of the country has, then you've taken notice of all of the Obama paraphenalia that has made it's way into stores, closets, bumper stickers, pins, etc. Not only has the Obama camp taken the world by storm, but now, the folks working for the Ill. Senator as putting their hands forth to rub elbows with some of fashions hottest designers.
Long gone are the days of political campaigns settling for just an eye catching font on a tee and on those hidious ass trucker hats. Back then political paraphernalia was mostly about the message -- not the aesthetics.
Now, to a certain degree, it is enthusiastically and abundantly about style. The Obama campaign, which has been actively courting the fashion industry, has coordinated some 20 or so designers who are creating official merchandise for the candidate's Web site. It is the first time that a quorum of the fashion industry has organized its financial resources and creative energy around a single presidential candidate.
The mix, available online next month, ranges from T-shirts to tote bags and will lend a bit of runway panache to the Obama brand. The list of participating designers, which includes Derek Lam, Isaac Mizrahi, Tracy Reese, Charles Nolan and Diane von Furstenberg, covers the full spectrum of the market, from high-end to inexpensive. Other names have been bandied about but not confirmed: Beyoncé, Russell Simmons, Michael Bastian, Vera Wang.
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