Well, here's why: some feel it helps keep their shooting arm warm during play; others use it to relieve muscle tension and/or stopping the sweat from dripping down to their hands; some are required to cover up inappropriate tattoos; and others simply wear it as a fashion statement.
The Orlando Magic's Dwight Howard wears an Adidas Techfit with Powerweb elbow sleeve, which is the brand that he endorses. And the company is getting some nice national exposure with Dwight and his team being in this NBA seasons finals.
Dwight says that he wears a sleeve simply because he likes how it looks and because he wore it one day in practice and liked how it felt and thought he'd wear them even in games... and there you have it folks. Although, I'm still not sure what the whole "tech fit" thing means though.
Adidas is jumping at the chance to promote the sleeve, worn by Howard as well, as it's predominately featured on the homepage of its website. According to WBZ's Dan Roche, the one arm sleeve has become a trend among players, influencing both young ball players and kids to go out and spend cash on them. The trend has turned the unnecessary sleeves into money-makers for apparel companies.
For more info about Adidas' Techfit line, visit Adidas.com.
2 comments:
They wear them because they look cool and keep your shooting arm sleeve warm. I bought mine at http://www.uniquesportsaccessories.com/accessories-arm-bands.htm
Nice job!
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