50 Cent is at it again. He's still got the idea that he can rule the world, and heck... if he keeps at it, he very well might have a large stake in it. 50 has decided to bring us his smell. Not actually the smell of himself but a new mens fragrance. He and Lighthouse Beauty, which is the company headed by his manager, Chris Lighty, have joined forces to launch the mens cologne 'Power by 50 Cent' which will be available in Macy's stores nationwide this fall.