Big Boi The New Face Of Full Throttle Drinks

Big Boi is still puttin his best foot forward in the game. He's now the new face of Coca-Cola's Full Throttle Fury Energy Drink, which was announced today (September 30).

Along with the new face for the brand, the soft drink company will be relaunching Full Throttle Fury with a completely new look and experience, in an attempt to tap the lucrative Black America. I guess they've caught on to how everyone who thinks it's fly, puts their energy drink together with their favorite liquor huh?

Big Boi said in the press release, “Full Throttle Fury appeals to men like me who consider themselves real and authentic, whose work style is to go all the way,” Big Boi said. “I spend most of my days in the recording studio or involved in new projects. Full Throttle Fury has a great taste and provides me the energy to get through my busy day.”

The rapper will take part in an upcoming advertising and marketing campaign, which will also see Full Throttle Fury act as the official sponsor of record release parties for Big Boi’s upcoming album Sir Luscious Leftfoot: Son of Chico Dusty. Full Throttle Fury will also act as sponsors of a multi-city promo tour, that will hit at least 50 venues nationwide.

“My new album Sir Luscious Left Foot embodies the energy of Full Throttle Fury, where I feel like the body of work I’ve created on this CD will hopefully motivate my fans even more with its high energy and conscious lyrics as I’ve always created in my music,” Big Boi continued.

According to Rafael Acevedo, Senior Brand Manager, Energy Drinks, Big Boi's "drive to excel" was consistent with the direction Full Throttle's new image is adopting. "He truly embodies the Full Throttle mindset of ‘Go Full Throttle or Go Home’,” said Acevedo said. “Full Throttle Fury will play a vital roll in Big Boi’s upcoming album release activities and concert tour—including product integration, customized point of sale displays, and sponsorship opportunities.”

Full Throttle Fury is available in stores nationwide, while reports stated that Sir Luscious Leftfoot: Son of Chico Dusty will hit stores on October 28.

Big Boi Joins Grand Hustle Management Team

Grand Hustle Entertainment President and CEO Jason Geter has entered into a new agreement to manage the solo career of Atlanta rapper Big Boi.

The new situation, which was made official last week, will see Geter and the Grand Hustle Management staff overseeing the branding of Big Boi, as he continues to pursue opportunities beyond his success with Outkast.

“Our first plan of action is to identify Big Boi’s next hit record and get him on the road,” Geter said. “He’s so big. But we feel what’s going to get him where he’s trying to be is to get back to the grassroots level and let him interact with those fans that grew up on Outkast and are eagerly waiting to see what Big Boi has to offer on his own.”

The announcement comes as Geter and the Grand Hustle family prepare for the release of two highly anticipated albums: T.I.’s sixth studio album Paper Trail and Big Kuntry’s long awaited debut My Time To Eat.

In celebration of the two releases, the Atlanta-based label will present the first annual Grand Hustle Takeover weekend, offering fans a variety of events during which they can share in the celebration with the label’s entire roster, which includes Young Dro, Alfamega, Eightball & MJG, Mac Boney, B.O.B., Xtaci, and comedian Lil’ Duval.

Included in the weekend’s festivities will be a Comedy Show on September 26; a Teen Skate Jam at Cascade Family Skate on Saturday (Sep 27); and an Untouchables-themed private birthday celebration for T.I., with music provided by DJ Khaled, DJ Drama and DJ MLK later that evening.

On Sunday (Sep 28), T.I. and Jason Geter will be joined by Warner Music Group Executive Vice-President Kevin Liles hosting a brunch to bring awareness to the It’s Cool To Be Smart mentoring program, of which T.I. has been a great supporter.

The Grand Hustle Takeover weekend will conclude with an Official Pre-Release Party on Sunday night at the Velvet Room.

T.I. and Geter are also gearing up for the launch of their new clothing line, A.K.O.O., which is set to hit retail stores nationwide in November.

The new line, an acronym for A King Of Oneself, represents T.I.’s multi-faceted styled clothes, that can go from casual to business to formal effortlessly, Geter said.

“Hip-Hop is a lifestyle,” Geter tells. “This is our culture. Music is just one aspect of what we do, but clothing is something that’s important to us. And since we have an entrepreneurial spirit, launching our own line was only a natural progression.

“We didn’t just wake up and decide to do it though,” he adds. “We’ve spent the last year traveling to places like Milan and Paris, visiting factories and educating ourselves.”

The first promotional campaign for A.K.O.O. was recently shot in Atlanta.

The ads feature T.I. alongside producers Jim Jonsin and Drumma Boi, singer/songwriters Sean Garrett and Tha Dream, and Grand Hustle’s latest client, Big Boi.

The ads will start to appear in print magazines in October.

Geter hopes to expand the next round of advertising for A.K.O.O. to include celebrities outside of the world of music.